About Us


About China Knot

China Knot is an established wine consultancy agency that specialises in connecting Western businesses to the Chinese market as well as providing practical and strategic advice for businesses operating in China who are looking to expand into new international markets in Europe.

Launched in 2013, China Knot works with companies across Europe and Asia who are outgrowing their domestic markets and are looking for global expansion.

Using a wealth of industry experience as well as an extensive business network, China Knot offers companies and wine organizations in a wide range of services including Brand Management, Marketing Strategy and Media Relations. 

Founded by Shirley Tan, named in 2008 as one of China’s top 50 businesswomen, China Knot has grown its enterprise to include continental headquarters in both Europe and Asia. With on-the-ground teams at its London and Shanghai bases, China Knot provides extensive first-hand knowledge and experience of local and regional market trends as well as native cultural insight into China and UK.

From top-quality wine producers looking to expand distribution channels in China’s top tier cities to wine-related media and organizations seeking business development opportunities in China, China Knot provides sound, trusted and customised support from strategy to implementation for sustainable and long-term business success. 

China Knot understands the nuances of the Chinese market and the intricacies of China’s complex consumer markets, offering brand owners and managers a unique source of intelligence combined with creative business solutions that generate real and tangible client value. China Knot advises fine quality Chinese wine producers for its export ambition at the very mature yet extremely competitive UK market.